Bookmaker reviews – find your perfect bookmaker online

Our definitive bookmaker ratings show the top online bookmaker in the UK

Check out our bookmaker reviews to find the best bookmakers the UK has to offer. Regardless of whether you want to bet on football or wager on horse racing, then by checking our bookmaker ratings, you will instantly see which online bookmaker is the best for your sports betting needs.

Our online bookmaker list clearly displays the top online bookmaker and the best operating in the UK, and you will be able to see each of the bookmaker ratings to judge their betting services. We know that there lots of bookmaker sites out there, but by checking out our online bookmaker list, you will be able to avoid having to make any bookmaker complaints and instead find the best value for your sports bets.

Most sports betting fans will think that online bookmaker ratings will depend on what kinds of odds the bookie offers, but there’s a lot more to our bookmaker ratings than that. In order to help you work out which online bookmaker is the best, we will take a look at everything from their welcome bonus deals to their live betting options, so that you know which are the most generous bookmaker sites.

Online security matters more than ever, so we’ll take a close look at the license of each online bookmaker in the UK to ensure that it’s operating legally. Plus we will investigate their payment methods as well as their customer service facilities so that you can make sure that any potential bookmaker complaints are properly dealt with. So, read our bookmaker reviews to find the best bookmaker online at the moment.

Bookmaker Filter

01.
Betway
100 / 100

Betway review

  • No. 01 of 21 Bookmakers
  • Test result: Excellent
100 up to 30
  • Fully licensed and regulated
  • Great sports promotions
  • User-friendly site and app
  • Limited live streaming
T&Cs Apply, 18+
Bonus
100 up to 30
Odds
94%
Payment Methods
T&Cs Apply, 18+
View bookmaker
02.
Novibet
99 / 100

Novibet review

  • No. 02 of 21 Bookmakers
  • Test result: Excellent
100 up to 25
  • Great odds
  • Wide range of sports
  • UK support
  • No app
T&Cs Apply, 18+
Bonus
100 up to 25
Odds
0%
Payment Methods
T&Cs Apply, 18+
View bookmaker
03.
888sport
98 / 100

888sport review

  • No. 03 of 21 Bookmakers
  • Test result: Excellent
Free bet up to 30
  • Massive choice of sports bets
  • Licensed by UK Gambling Commission
  • Massive choice of sports bets
  • No Windows app available
T&Cs Apply, 18+
Bonus
Free bet up to 30
Odds
0%
Payment Methods
T&Cs Apply, 18+
View bookmaker
04.
Betfair
97 / 100

Betfair review

  • No. 04 of 21 Bookmakers
  • Test result: Excellent
100 up to 100
  • Excellent betting odds
  • 24/7 customer support
  • Fully licensed site
  • More than one app to download
T&Cs Apply, 18+
Bonus
100 up to 100
Odds
93%
Payment Methods
T&Cs Apply, 18+
View bookmaker
05.
William Hill

William Hill review

  • No. 05 of 21 Bookmakers
  • Test result: Very good
Free bet up to 30
  • Reputable and intuitive betting site
  • Competitive odds for all sports
  • Decent sign up offer
  • No Windows app available
T&Cs Apply, 18+
Bonus
Free bet up to 30
Odds
92%
Payment Methods
T&Cs Apply, 18+
View bookmaker
06.
Betvictor
91 / 100

Betvictor review

  • No. 06 of 21 Bookmakers
  • Test result: Very good
Free bet up to 30
  • Very competitive odds
  • Great betting app
  • Tempting welcome bonus
  • Could be more esports odds
T&Cs Apply, 18+
Bonus
Free bet up to 30
Odds
96%
Payment Methods
T&Cs Apply, 18+
View bookmaker
07.
Mr. Green
90 / 100

Mr. Green review

  • No. 07 of 21 Bookmakers
  • Test result: Very good
100 up to 100
  • Competitive sports odds
  • Top class customer support
  • Great betting app
  • Some payment fees
T&Cs Apply, 18+
Bonus
100 up to 100
Odds
92%
Payment Methods
T&Cs Apply, 18+
View bookmaker
08.
Unibet
90 / 100

Unibet review

  • No. 08 of 21 Bookmakers
  • Test result: Very good
Cash back up to 30
  • Great odds for top sports bets
  • User friendly service
  • Live streaming available
  • No Windows app available
T&Cs Apply, 18+
Bonus
Cash back up to 30
Odds
90%
Payment Methods
T&Cs Apply, 18+
View bookmaker
09.
Ladbrokes
89 / 100

Ladbrokes review

  • No. 09 of 21 Bookmakers
  • Test result: Very good
100 up to 20
  • Competitive sports betting odds
  • Great live betting service
  • Licensed by UK Gambling Commission
  • No app for Windows mobile devices
T&Cs Apply, 18+
Bonus
100 up to 20
Odds
90%
Payment Methods
T&Cs Apply, 18+
View bookmaker
10.
Expekt
88 / 100

Expekt review

  • No. 10 of 21 Bookmakers
  • Test result: Very good
100 up to 200
  • Great sports betting odds
  • Good customer support
  • Top betting app
  • No horse racing bets
T&Cs Apply, 18+
Bonus
100 up to 200
Odds
90%
Payment Methods
T&Cs Apply, 18+
View bookmaker
11.
Paddy Power

Paddy Power review

  • No. 11 of 21 Bookmakers
  • Test result: Very good
Free bet up to 30
  • Licensed by UK Gambling Commission
  • Good odds for major sports
  • Decent welcome bonus refund
  • No Windows App
T&Cs Apply, 18+
Bonus
Free bet up to 30
Odds
92%
Payment Methods
T&Cs Apply, 18+
View bookmaker
12.
Bwin
86 / 100

Bwin review

  • No. 12 of 21 Bookmakers
  • Test result: Very good
100 up to 200
  • Free live streaming
  • Competitive sports betting odds
  • Many payment options
  • Lack of esports markets
T&Cs Apply, 18+
Bonus
100 up to 200
Odds
92%
Payment Methods
T&Cs Apply, 18+
View bookmaker
13.
Betfred
86 / 100

Betfred review

  • No. 13 of 21 Bookmakers
  • Test result: Very good
Free bet up to 60
  • Competitive sports odds
  • Great betting app
  • 24/7 customer support
  • Limited esports bets
T&Cs Apply, 18+
Bonus
Free bet up to 60
Odds
92%
Payment Methods
T&Cs Apply, 18+
View bookmaker
14.
Energy
85 / 100

Energy review

  • No. 14 of 21 Bookmakers
  • Test result: Good
10 up to 50
  • Licensed by UK Gambling Commission
  • Great welcome bonus offer
  • Plenty of in-play betting options
  • No horse racing bets
T&Cs Apply, 18+
Bonus
10 up to 50
Odds
88%
Payment Methods
T&Cs Apply, 18+
View bookmaker
15.
Betdaq
84 / 100

Betdaq review

  • No. 15 of 21 Bookmakers
  • Test result: Good
Free bet up to 25
  • Fun way to place sports bets
  • Competitive betting odds
  • Great betting app
  • Some fees on deposits
T&Cs Apply, 18+
Bonus
Free bet up to 25
Odds
88%
Payment Methods
T&Cs Apply, 18+
View bookmaker
16.
Dafabet
84 / 100

Dafabet review

  • No. 16 of 21 Bookmakers
  • Test result: Good
Free bet up to 30
  • Good amount of sports covered
  • Nice betting refund bonus
  • Helpful customer service team
  • No betting app
T&Cs Apply, 18+
Bonus
Free bet up to 30
Odds
88%
Payment Methods
T&Cs Apply, 18+
View bookmaker
17.
Jennings Bet

Jennings Bet review

  • No. 17 of 21 Bookmakers
  • Test result: Good
Cash back up to 50
  • Competitive sports odds
  • User-friendly site
  • Licensed for legal sports betting
  • No welcome bonus
T&Cs Apply, 18+
Bonus
Cash back up to 50
Odds
94%
Payment Methods
T&Cs Apply, 18+
View bookmaker
18.
NetBet
80 / 100

NetBet review

  • No. 18 of 21 Bookmakers
  • Test result: Good
50 up to 50
  • Excellent welcome bonus
  • Lots of markets available
  • Good customer service
  • No live streams
T&Cs Apply, 18+
Bonus
50 up to 50
Odds
88%
Payment Methods
T&Cs Apply, 18+
View bookmaker
19.
Betsson
78 / 100

Betsson review

  • No. 19 of 21 Bookmakers
  • Test result: Good
100 up to 90
  • Generous sports odds
  • Great customer service
  • Top live streaming service
  • No horse racing bets
T&Cs Apply, 18+
Bonus
100 up to 90
Odds
92%
Payment Methods
T&Cs Apply, 18+
View bookmaker
20.
Betsafe
70 / 100

Betsafe review

  • No. 20 of 21 Bookmakers
  • Test result: Satisfying
0 up to 0
  • Plenty of decent promotions
  • Decent sports odds
  • Fully licensed site
  • No UK welcome bonuses
T&Cs Apply, 18+
Bonus
0 up to 0
Odds
91%
Payment Methods
T&Cs Apply, 18+
View bookmaker
21.
Matchbook
61 / 100

Matchbook review

  • No. 21 of 21 Bookmakers
  • Test result: Sufficient
Cash back up to 50
  • Great betting exchange
  • Good value sports bets
  • Good customer service
  • Some sports not covered
T&Cs Apply, 18+
Bonus
Cash back up to 50
Odds
92%
Payment Methods
T&Cs Apply, 18+
View bookmaker
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Help us create our bookmakers’ ratings

JOIN US IN THE HUNT FOR THE BEST BOOKMAKERS THE UK HAS TO OFFER

Whilst our bookmaker reviews are written by our dedicated team of sports betting experts, we are always on the lookout for contributors to our betting site. Whether you have your own recommendation for the best online bookmaker the UK currently has, or even if you have some bookmaker complaints, then we’re giving you the space where you can air your views. So be sure to join us in our mission to find the very best value sports betting odds from the greatest online betting sites in the UK.

Why Our Contributors Matter

  • Honest bookie ratings by real sports fans
  • Up to date information about top betting sites
  • Real-life experiences for a better-informed sports bet
  • Read between the lines of the bookmakers’ promotions

Whether you are newcomer to sports betting, or are an experienced pro, your real life experience is invaluable in helping us calculate our online bookmaker ratings. There is so much conflicting information out there about even the biggest bookmaker that UK betting fans can often be misled. So why not help us discover the truth about these betting sites by sharing your experiences of these bookmakers. Not only will this help us create more accurate ratings, but it will help all other sports betting fans find out whether or not they should sign up to these sites. So be sure to contribute to our betting resource and join us in rating and ranking the best bookmakers in the UK.

Key criteria for rating bookmakers’ UK betting services

HOW WE RANKED THE UK’S BEST BETTING SITES

If you are looking for an online bookmaker, the UK has a massive variety of choice. From traditional bookmakers who have been around for well over one hundred years, to newer online betting sites that have only just been launched, there’s plenty to choose from. But in order to help you navigate this fiercely competitive market, we treat all bookmakers the same by making sure that they all are tested according to the same criteria. By using the same test categories for each betting site, it will make it much easier to compare and contrast the different bookies so that you can get a quick understanding of whether the betting site is the right fit for your betting needs.

Here’s a preview of our test criteria that all UK bookmakers will have to undergo if they wish to be part of our shortlist of the best online bookies. Take a quick look at our test categories and see if your favourite top online bookmaker could pass the test.

Essential features of all decent bookmakers
1. Deposit and pay out
10/10 Pts.
2. Bonus offer
6/10 Pts.
3. Live betting
8/10 Pts.
4. Odds
10/10 Pts.
5. Betting offer
9/10 Pts.
6. Betting tax
7/10 Pts.
7. Limits
8/10 Pts.
8. Mobil
9/10 Pts.
9. Customer support
8/10 Pts.
10. Additional offers
6/10 Pts.

Essential features of all decent bookmakers

Ihr habt in der Grafik gesehen, dass wir 10 Kriterien für die Bewertung eines Buchmachers heranziehen. Selbstverständlich ist dabei ein Test des Wettprogramms inklusive der Livewetten vorhanden. Denn schließlich dreht sich bei einem Buchmacher alles um Sportwetten. Ebenso spielen die Wettquoten eine große Rolle. Denn selbst das größte und umfangreichste Portfolio an Sportarten ist nicht genug, wenn die Quoten zu niedrig sind. Wir überprüfen deshalb den Quotenschlüssel der einzelnen Sportdisziplinen und erstellen Quoten-Vergleiche mit anderen Wettanbietern. Ein weiterer essenzieller Punkt ist die Wettsteuer. Denn deutsche Kunden müssen seit dem Jahr 2012 eine 5%-Wettsteuer auf ihre Gewinne zahlen. Allerdings übernehmen einige Online Buchmacher diese Kosten, sodass ihr steuerfrei gewinnen und tippen könnt. Die Wettlimits werden in unseren Test mit aufgenommen, weil es unterschiedliche Zielgruppen gibt. High Roller wollen möglichst hohe Einsätze platzieren, während Anfänger hingegen mit wenigen Cent Sportwetten tätigen wollen.

Warum überprüfen wir Kundenservice und Zahlungsmöglichkeiten?

Im Online Buchmacher Test überprüfen wir nicht nur das Wettprogramm und die Quoten. Genauso wichtig sind für uns ein guter Kundenservice und die Auswahl verschiedenster Zahlungsmethoden. Was bedeutet in diesem Zusammenhang „gut“? Für uns muss ein Kundendienst tagsüber und am Abend erreichbar sein. Ideal ist ein 24-Stunden Service. Weiterhin sollten die Mitarbeiter über verschiedene Wege kontaktiert werden können. Dazu gehört ein E-Mail-Service, ein Live-Chat und wenn möglich eine Telefonhotline. Ebenfalls erwarten wir von einem guten Online Buchmacher, dass er über eine Soforthilfe auf der Webseite verfügt und transparent ist. Natürlich sollten viele verschiedene Zahlungsweisen angeboten werden. Das Zahlungsportfolio umfasst im besten Fall nicht nur Banküberweisungen und Kreditkartenzahlungen, sondern auch E-Wallets wie Paypal, Neteller und Skrill. Prepaid-Zahlungen oder digitale Währungen wie Bitcoin sehen wir als großen Pluspunkt an.

Online Buchmacher Mobile App und Zusatzangebot

Diese beiden Punkte stellen nicht die wichtigsten Bewertungskriterien bei einem Online Buchmacher dar. Doch sie können den Ausschlag geben, wenn ihr euch zwischen zwei Anbietern entscheiden müsst. Denn manchmal ist das Glück bei den Sportwetten nicht gegeben. Wenn dann ein Online Casino oder ein Pokerraum zur Verfügung steht, sorgt das für Abwechslung und Spielspaß. Zudem gibt es Buchmacher, die Bonusofferten für beide Bereiche anbieten und ihr somit doppelt von einer Prämie profitiert. Wenn der Anbieter dann noch über ein Live Casino, Bingo und Lotto verfügt, sind alle Glücksspielformen auf einer Plattform vereint. Ihr müsst euch dann nicht bei verschiedenen Anbietern im Netz anmelden. Die mobile App gehört mittlerweile zum Standard eines Buchmachers. Sie wird zwar nicht benötigt, um Sportwetten oder Casinogames zu tippen, aber sie sorgt dafür, dass ihr flexibel seid. Zudem verpasst ihr mit einer mobilen App kein Sportevent mehr und könnt von unterwegs aus Tipps platzieren.

Bookmaker Bonus

It’s easy to be dazzled by all of the hype that surrounds the majority of bookmakers’ bonus offers. From promotions that advertise free bets, to deals that promise to refund your losing bets, it can be hard to see what kind of value these special offers really represent. So, we will take a look at the terms and conditions that accompany all of these betting promotions in order to help you work out whether they are worth your time. Remember that the best sports offers aren’t always the ones that promise the large amount of bonus money, but it can often be the case that simple deals can have the greatest effect on your betting profits. So, be sure to check the bonus section in all of our bookmaker reviews, so that you don’t trip up over the small print and instead can enjoy a nice boost on your winnings.

Our favourite sports betting bonus at the moment

Your guide to finding the perfect bookmaker

Our list of online bookmakers in the UK shows that there’s no shortage of choice for your sports bets out there. Whilst the list might initially look overwhelming, we have tried to make it easy for you to simply scan through the ratings of each bookmaker so that you can quickly see who we think the best UK bookmaker is at the moment. Of course, it’s important to remember to pick a bookmaker that’s well suited to your own sports betting tastes. Each bookmaker review will outline the betting highlights of each bookmaker, so that whether you are into horse racing or esports, you won’t waste any time in finding the perfect betting site.

Checklist for comparing bookmakers

Get a quick overview of online bookmaker ratings
Check out the bonus page to discover the best promotions
Find out the bookmakers who have earned a special award
Don’t forget to check user comments for honest customer opinions
Compare the ratings to see the best in the business
Remember to consider your own sports betting needs

One more thing

It’s easy to read all our bookmakers’ reviews to get a good overview of the best betting sites currently available in the UK. But it’s important to remember that it’s your own specific betting requirements that should determine your choice of bookmaker. We’ve tried to make sure that our test categories weed out the mediocre betting sites so that you get to choose from only the safest and best-value betting sites. By all means, consult our bookmaker shortlist to get a good idea of who the best bookmaker is at the moment, but when it comes down it, it’s your personal preference that should inform your decision. Just be sure to share your experiences with us so that we can all learn whether or not you enjoyed your chosen bookmaker.

Top tips for newcomers to sports betting

FIVE RECOMMENDATIONS FOR YOUR FIRST SPORTS BETS

Taking your first sports bet can always be an intimidating experience. Not only are you wagering with your own real money, but there can often be a lots of confusing betting jargon to deal with. But with some of these handy betting tips, you can make your first sports bets with a little more confidence. Even the most experienced betting enthusiast has had to take their first few nervous bets, and making the occasional betting error is inevitable. However, you can minimise your losses and gamble responsibly by following these betting tips so that you can last the distance.

Once you’ve checked out our five top betting tips, then you should scroll through our shortlist of the best UK bookmakers. This will highlight useful information regarding everything from welcome bonuses to betting odds so that you know exactly what you should expect from an online bookmaker.

Which bonus is best for you?

Nearly all online bookmakers will put on a welcome bonus for new customers. But whilst many of these special offers advertise free bets, the truth is that most of these promotions require you to deposit your own money at the betting site first. Regardless of whether you are signing up for a matched deposit deal or are seeking a betting insurance offer, then you should be aware of how a promotion’s wagering conditions can determine how you use your boney money in some fairly restrictive ways. Check out our special bonus page to find out more about this.

Top Five Bonuses Compared

1.Betway100 up to 30
5.0/5
CLAIM BONUS
2.Novibet100 up to 25 on first deposit
5.0/5
CLAIM BONUS
3.888sportFree bet up to 30
4.9/5
CLAIM BONUS
4.Betfair100 up to 100 on first deposit
4.9/5
CLAIM BONUS
5.William HillFree bet up to 30
4.7/5
CLAIM BONUS
Bonus Comparison

Why payment methods matter

As you will be making sports bets with your own real money, it’s essential that you carefully consider the payment methods facilitated by the various bookmakers. Most decent betting sites will offer a range of payment options so that you can use a debit card, eWallet, prepaid card, or even make a bank transfer to add funds to your account. Be aware of the fact that each bookmaker will have their own minimum deposit and withdrawal limits, as well as their own processing times. Don’t forget that a handful of betting sites even charge you a small fee for making payments and receiving your winnings from their site.

Keep your betting fun

We should also state that you should always keep betting as a form of entertainment, rather than seeing it purely as a way of making money. So always bet with money that you don’t mind losing, and learn how to manage your bankroll effectively. There’s nothing worse than wagering out of frustration to lose a sports bet, so make sure that you know when to walk away and always gamble responsibly.

Overview of Sports Betting Strategies

Reasons to give Best-Betting-Sites.org a try

KEY POINTS ABOUT OUR SPORTS BETTING RESOURCE

Anybody who has searched online for a bookmaker will know that there’s a massive range of sports betting sites to choose from. It’s our job to help you sift through all the bookmakers so that you can find a betting site that’s perfectly suited to your own sport betting needs. We will provide in-depth reviews of established bookies and new betting sites, and we will help you understand what each welcome bonus really means. Plus with plenty of useful betting strategies and tips, you will have everything you need to get started in wagering on your favourite sport.