William Hill Review

Last updated & tested: 2019-07-26

Very good
0 Review
Position: 1 beim Award: Best Boxing Bookmaker
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  • Reputable and intuitive betting site
  • Competitive odds for all sports
  • Decent sign up offer
  • No Windows app available

Welcome to your William Hill review where will we put this famous bookmaker under the microscope and help you work out is William Hill good for your sports betting needs. Although the brand have been around for nearly 100 years, they have changed with the times and put on a great online betting service that has helped them become the UK’s most popular operator. So let’s start our William Hill sportsbook review.

WILLIAM HILL in detail

Free bet up to 30
Allocation formula
92 %
Betting tax
Betting offer
More offers
  • Website
  • Android
  • iPhone
  • Windows
  • Blackberry
  • Statistics
Customer support
  • E-Mail
  • Livechat
  • Phone
  • Support in local language
  • What?
  • 24/7 Support
  • Free hotline
Payment methods

Introducing William Hill


William Hill Screenshots

01. startpage

Wide choice of sports bets and impressive promotions

02. bonus

Get a 50% deposit bonus up to £50

03. odds

Some of the best odds on the market

04. extras

Live casino, lottery, poker and many slots games

William Hill is a hugely popular UK bookmaker who has been in operation since 1934. Whilst the brand has grown to be a multi-million pound company, they have stayed at their base in London and enjoy being fully licensed and regulated by the UK Gambling Commission. William Hill’s status as the UK’s most popular bookie has been built upon years’ worth of excellent customer service that has been pivotal in building many favourable William Hill reviews. At the moment there are over 2000 William Hill betting shops in the UK, but their worldwide online operations have seen them expanding their global reach from their new offices in Gibraltar. And with sponsorship of top European football teams like Malaga CF and major UK horse racing events, we expect to see much more of this popular bookie.

Whilst many punters will associate William Hill ratings with their strong horse racing betting service, the brand also offer competitive odds for many other top sports such as football, rugby, cricket and tennis. William Hill have also put on a great live betting service that includes all of the most popular sporting options, but also adds an innovative way to try in-play bets on horse racing. William Hill allow customers to make deposits and withdrawals with a large variety of payment providers such as Visa, MasterCard, Maestro, PayPal, Neteller, Paysafecard and Skrill. And with handy customer service support in the form of free live chat, email and telephone, it’s clear that William Hill ratings are going to continue to soar.


How To Open Your Account


    STEP 1:

    Getting started at William Hill couldn’t be simpler. Just head to the website and click on the Join Now button at the top right of the homepage


    STEP 2:

    You will then need to fill in details regarding your name, date of birth, email, mobile number, and home address.


    STEP 3:

    Finally you need to create a username and password. After this, you can enter your preferred currency, payment method and enter any promo codes that you have.

    How To Make Your First Deposit

    • 1After verifying your account, go to My Account and click the deposit button. You will be able to deposit with the payment method selected when setting up your account.
    • 2The minimum and maximum deposit limits vary according to your payment method, but with a Visa debit card you can deposit anywhere between £5 and £99,000.
    • 3After you’ve submitted your deposit, then you should enjoy seeing the money show up immediately in your account after it has been authorised by your payment provider.

    How To Place Your First Sportsbet

    • 1You can make a bet simply by scrolling through the William Hill homepage, finding your preferred sport, and clicking on the odds that look good to you.
    • 2The odds will be added to your bet slip on the right side of the homepage, and you can simply enter your stake. William Hill allow you to wager from just £0.03 on single bets.
    • 3When you enter your betting stake, the betting slip will automatically calculate your estimated returns so that you can easily see how much you might win.

    How To Withdraw Your Winnings

    • 1Go to the My Account page, and click on withdraw. This will allow you to make a withdrawal back to the payment method used to set up your account.
    • 2The minimum withdrawal for most debit cards and eWallet services is £5, but it can vary for some payment methods.
    • 3Similarly, most eWallet withdrawals should take a day to process, whilst debit card withdrawals can take up to five working days.

    Know Your Bookmaker!

    Some background information on William Hill

    Before we get into the rest of our William Hill review, we want to show how the brand became a world beater. Whilst they are renowned for strong horse racing odds, William Hill have also forged a close relationship with sports like football, snooker and darts. Clever sponsorship deals and innovative marketing have helped the William Hill brand survive well into the 21st century. So is William Hill reliable for giving you the best odds in the modern era? Read our William Hill review and see our William Hill rating for everything from payment methods to customer support features.


    Many ways to deposit at William Hill

    William Hill give their customers plenty of safe ways to make deposits and withdrawals. Most customers will use credit and debit cards like Visa, MasterCard, Maestro and Entropay where you can deposit between £5 and £99,000. You can also use eWallet services like Pingit, Skrill, PayPal, Neteller, Yandex and Qiwi where there is a £10 minimum deposit threshold. And with everything from bank transfers to Paysafecard helping you make a deposits without any fees, it seems that you have plenty of options. This is carried through to William Hill’s withdrawal facilities where you can make a debit card or eWallet withdrawal from as little as £5.

    Deposit/payment processing time Limits min/max Fees
    Credit card Deposit/payment: Deposit: Payment: processing time: Deposit: Immediately Payment: Up to 5 days Limits min/max: Deposit: 99£ Payment: 20000£ Fees: Deposit: Immediately Payment: Up to 5 days
    Skrill Deposit/payment: Deposit: Payment: processing time: Deposit: Immediately Payment: up to 2 days Immediately Limits min/max: Deposit: 100£ Payment: 2000£ Fees: Deposit: Immediately Payment: up to 2 days Immediately
    Neteller Deposit/payment: Deposit: Payment: processing time: Deposit: Immediately Payment: untill days Limits min/max: Deposit: 30£ Payment: 20000£ Fees: Deposit: Immediately Payment: untill days
    Paysafecard Deposit/payment: Deposit: Payment: processing time: Deposit: Immediately Payment: - Limits min/max: Deposit: 1000£ Payment: - Fees: Deposit: Immediately Payment: -
    Instant transfer Deposit/payment: Deposit: Payment: processing time: Deposit: Immediately Payment: - Limits min/max: Deposit: 12£ Payment: - Fees: Deposit: Immediately Payment: -
    Giropay Deposit/payment: Deposit: Payment: processing time: Deposit: Immediately Payment: - Limits min/max: Deposit: 12£ Payment: - Fees: Deposit: Immediately Payment: -
    Paypal Deposit/payment: Deposit: Payment: processing time: Deposit: Immediately Payment: Immediately Limits min/max: Deposit: Payment: Fees: Deposit: Immediately Payment: Immediately
    Bank transfer Deposit/payment: Deposit: Payment: processing time: Deposit: - Payment: Immediately Limits min/max: Deposit: - Payment: 120£ Fees: Deposit: - Payment: Immediately

    Get £30 in extra bets with the William Hill bonus

    William Hill have put on a great welcome offer for new customers. Simply put, if you bet £10 at William Hill, then you can look forward to getting £30 of extra bets in return. This offer is only available to new customers who use the C30 promo code and make a minimum £10 bet on odds of 1/2 or more. If you do this, you will get three separate £10 extra bet tokens that must be wagered within 30 days. Only the winning part of your extra bets will be included in your winnings, and the deal is only open to those using a credit or debit card to set up their account, but it’s still a good offer from one of the UK’s most respected sportsbooks. Terms and conditions apply, 18+.

    Massive choice of in-play bets at William Hill

    William Hill’s live betting area is packed full of in-play bets for everything from Russian football to French tennis and Indian Premier League cricket. What’s best is that it looks like William Hill include a free live streaming feature for their registered customers. Whilst this is restricted to a few horse races, greyhound races and football options, it’s still a great way to keep up with the action. And with plenty of live stats and interesting betting markets, it’s clear that William Hill have taken live betting to heart.
    Free bet up to 30
    • 25
    • 50

    How does William Hill’s live betting compare with others?

    Fair odds for top sports

    William Hill
    Fair and competitive betting odds for top sporting events
    Way more choice of betting markets than most online bookies
    Some online rivals occasionally give you a better price for sports bets


    William Hill are many punters’ favourite as a result of their constantly competitive sports betting odds. We checked the brand’s odds for England winning the 2018 World Cup, and found that William Hill offered fair odds in line with rivals like SkyBet, Betfair and PaddyPower. Whilst brands like Unibet and 888Sport might have had a slight advantage, it’s William Hill’s excellent customer service and strong range of promotions that should keep them as the UK’s biggest bookie.


    Why betting margins should influence your choice of bookie

    Betting margins are what bookmakers use to keep the odds in favour so that they stand a slightly better chance of winning. With a betting margin of 4.5%, William Hill have shown that they give their punters a good chance of landing a decent profit. Here’s a look at how William Hill’s betting margin compares to some of their rivals.

    What are the average betting margins of top sports?

    Here’s a quick look at how some of the most popular sports also have their own betting margins that can help you work out your chances of getting a good payout.

    Betting offer


    If you pick up the William Hill bonus, then you get to enjoy using your extra funds on a vast array of sports on the betting site. Major UK betting sports like horse racing, football, tennis, greyhounds and cricket feature heavily, but there’s also plenty of alternative wagering options like American football, cycling, motor racing, politics and even esports. So whilst William Hill might be a well-established brand, it looks like they are keen to embrace the future.

    William Hill WETTANGEBOT
    All top UK sporting events covered at the William Hill sportsbook
    Many niche sports like cycling, bowls, esports, volleyball and more
    Could be more live streaming of more sporting events

    The sportsbooks with the biggest choice of bets

    How do William Hill limit your profits?


    You can make a minimum bet for as little as £0.03 at William Hill, and the maximum stake varies according to the sporting event, so be sure to contact customer support to clarify. If you are lucky enough to land a particularly large win, then you will be glad to know that William Hill have some of the highest betting limits in the business. These betting limits include a £1 million cap on UK and Irish horse racing winners and up to £2 million on top level football matches. Niche sports like handball and bowls have lower betting limits of £25,000 which is still a more than significant sum.

    Maximum wins: £2 million

    Minimum stakes: £0.03

    2.000.000 EUR
    Daily winnings limit
    0.30 EUR
    Minimum deposit

    Check out these bookies’ betting margins

    Download the William Hill app today

    Everything about the William Hill website is clearly and intuitively designed, and this carries over to their excellent betting apps. The brand have developed mobile apps for Android and iOS devices which are capable of putting thousands of betting markets in the palm of your hand. Whether you are using your William Hill app to cash out a bet in the dying moments of a match, or are just using the live streaming service, it all shows how William Hill are serious about providing a great mobile betting experience.


    • iOS and Android apps
      Mobile upside
    • iOS and Android apps
      Mobile upside

    Superior customer support features

    If you need to get in touch with William Hill, then you can use the free live chat, email or telephone support services. All of these options should be able to give you an efficient response to your queries, and you can use the live chat feature to direct your query to anything from sports betting to getting some betting tip advice.

    English Support
    Phone Support
    Live Chat
    24 Hours

    In addition to William Hill’s contact methods, the brand have also put on a very helpful customer help centre. This is full of useful information regarding anything from betting rules to advice on setting up your account.

    Slots, table games and more

    If you need to take a break from sports betting, then William Hill have plenty of fun casino gaming options. These include classic table games like roulette, blackjack and poker, as well as plenty of weird and wonderful slots gaming titles. Don’t forget that William Hill also include plenty of retro games like bingo and scratchcards to keep you entertained whilst waiting for the next sports bet.

    Live Dealer Casino

    William Hill goes from strength-to-strength

    The arrival of innovative new betting sites might have meant that William Hill would struggle to keep up with the competition, but our review found that William Hill have adapted to the times with ease. Everything from their use of a wide range of payment methods, to their excellent betting apps has shown us that William Hill are still the brand to beat. And don’t forget that William Hill’s competitive odds and UK Gambling Commission license means that you won’t find a safer and more profitable way to enjoy some sports betting.

    There are plenty of new online sportsbooks out there, but William Hill still manage to give sports betting fans everything that they could want. Whether you’re betting on football, horse racing or even esports, then William Hill’s betting service is there to give you strong odds and exemplary customer support. And with a very nice welcome bonus offer capable of delivering some extra bets, you should have everything you need to see why William Hill are the UK’s number one bookie.


    Overall Rating

    Very good

    Forward-thinking bookie

    • Top quality betting service
    • Competitive odds on all sports
    View William Hill
    Free bet up to 30
    Show bonus code

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